Office Accommodation To Let

PROPERTY IS BORING, SO HOW DO YOU MAKE IT MEMORABLE?

Posted on April 23, 2019 · Posted in Blog

A 5 STEP PLAN TO MAKE YOUR PROPERTY MARKETING MEMORABLE

Yes, you heard me.  I am being very honest here. Marketing property is very memorable is it. It’s only interesting to those that work in the industry or when business has a property problem.  You can however still successfully market. I will show you how to make your property marketing memorable.

It’s not food so it doesn’t lend itself to endless food porn pictures on Instagram and social media. Yes, it’s a picture but what I am saying is it’s not terribly visual.  Added to which the words aren’t terribly exciting either: Here is another building to let.

Information is coming at us at an alarming speed, so how do property companies become newsworthy and memorable?  How do you embrace the negative and turn it into a positive and one that will market you and your instructions?

Here are my 5 steps on marketing something that is boring. Property.

Step 1 – Have a plan

Yes, we know why we are here, to grow the business but you’d be surprised how many companies I talk to who just do marketing. They don’t seem to have any idea other than, they should or everyone else is doing it.  So, design a marketing plan and give yourselves the best possible chance of success.  By having a clear idea of what you want to achieve and how you aim to get there you are more likely to win.  By building a plan, the whole team is clear about the ambitions and the purpose. Simple.

Step 2 – Be Part of Something Newsworthy

Assess what’s happening locally, regionally, nationally and internationally that affects your business right now.  Also consider what is due to happen; seminars, networking events, planning, developments and infrastructure changes.  There are probably a host of things you already know about.  Harness them for your marketing and join in.

Step 3 – Tell us a bit about yourself

It’s you and the team that make your business different, so tell us about your charity work, that bicycle race in France, the team day litter picking.  It all helps build relationships.

Step 4 – Cash in on Viral Trends

Rather than simply broadcast about the new instruction, think about what is trending at the moment and that could be anything from cakes to tax.  Diverse yes, but think about how to exploit this to market your business.  Don’t forget hashtags #throwback Thursday or #feelgood Friday and give the world a different story of what is happening in your business. And participate in the conversation. Not just the ordinary.

Step 5 – Eat. Sleep. Market. Repeat

Invest in marketing and invest in your on line content. It’s a constant.  Typically, it takes about 7 times for a consumer to see your brand, logo or business asset before they trust you enough to give you their info or take the action you want them to.  Keep going.  Keep investing in your marketing strategy.

CONCLUSION

In conclusion, you may deal with real estate all day, but now is the time to concentrate on your digital real estate.  Get busy creating your marketing plan, delivering content and on line trustworthiness for your business.  If you want to have a chat with me, Caroline Mitchell, to see how I can help you then call me on 07850 557071, view the  SG Marketing website at https://www.sgmarketing.co.uk or email : csm@sgmarketing.co.uk