Visual Content Marketing – Prime Real Estate for Property Marketing

Posted on October 3, 2019 · Posted in Blog, Uncategorized

Our world is visual.  Images are everywhere in our lives and are an increasing part of our marketing world too.

Visual content matters and is becoming more critical in the success of any property marketing strategy. 

Exploiting this in your content marketing is important to ensure your property marketing programme wins. 

Visual content in your marketing delivery is prime real estate for property marketing. It’s just that simple.

TLDR – Talk to the Soul

For sure, words are important, but the image can portray a lasting memory for the viewer. 

Who can forget seeing Neil Armstrong walk on the moon or the images from the Climate Strike?

Images can say it differently, grab attention and talk to the soul.  Use visual images, make your audience engage with your message and act.

TLDR? Too Long Didn’t Read

Say hello to Visual Content

Shake up the pack with a different look to your property marketing and say hello to visual content.

Here are a few of the proven types of visual content that will refresh your property marketing, reach your target market, drive more traffic to your website, improve profit and engage with your customers in a way that will work.


• Videos – big
• Images —cartoons, illustrations through to photography
• Infographics
• Charts
• Calls-to-action (CTAs)
• Quote cards
• Charts—of every type, from data visualisations to graphical data
• Screenshots
• Tutorials and QA visuals

Still don’t believe me?

Well, here’s a quick resume of a survey, visual of course, from Social Media Today https://tinyurl.com/yyt8el9j that should cement your decision.  It provides results from 500 marketers and how they used visual content last year.

Have a lasting relationship with visual content marketing

Call me, Caroline Mitchell on 07850557071/01590 674590 and see how SG Marketing www.sgmarketing.co.uk can develop your visual content marketing.