Science spelt in scrabble tiles

Words: The Science of Language

Posted on February 15, 2019 · Posted in Blog

Words set the scene, don’t they, so words are indeed the science of language. They deliver the message and push the consumer and the product together. Words have power, despite the pictorial world we live in today. In marketing we know that words, as the science of language, still have an important part to play.

We try and use words that uniquely state or project the position. However, there is a tendency to be lazy and end up just relying on the phrases that we have employed before.

Does it matter?  Well, yes and no.  People like familiarity but a fresh and innovative approach can rejuvenate interest and move marketing in a different and successful direction.  And let’s not forget that advertising is also very good at making words up.

Word Nonsense

With this in mind, the team here at SG Marketing have devised a List of Word Nonsense.

The list represents some idioms and words you may have thought we have all said goodbye to. Or, at the very least, idioms and words that may have fallen out of favour and aren’t heard too much.

Here at SG Marketing we prepare a lot of content, generally for clients, be it in brochures, emails, newsletters or social media.  So, we have created the List of Word Nonsense, our very own list of phrases and terms with their meanings.

Enjoy…

The List

Hold The Front Page – Now not widely used as it was designed to be used.  Typesetting was undertaken manually and newspaper editors tried to complete the newspaper headlines at the very last minute so they would hold the front page to stay as relevant and up to date as possible.

Social media has rather seen this fall out of favour as we are now all micro journalists and we, the world population, decide what is relevant and we again use social media to broadcast the message.

Sod –  Yes, really.  Here at SG Marketing we have organised a few Turn the First Sod events. The meaning of the whole phrase is to literally turn the first piece of earth. A celebration of the commencement of the development.

We have often stood in a muddy field in inhospitable weather to turn the first sod.  It’s ground breaking.

The Bitter End – a nautical term meaning the very end of the rope. Hence the phrase: hold on to the bitter end.

Up to the Mark – an idiom that asks whether you are up to standard.  The origin of the phrase is boxing.  There was no ring, just two goliaths slugging it out to the end.  But they started by getting up to the mark, a line drawn in the dirt they stood in.  Once in place and ready for anything, battle commenced, probably to the bitter end.

The New

We can give thanks the world over for the creation of new words and different meanings to words: snowflake, millennials and laggy.

Still Hanging In There

There are some masters of phrase and word invention and by some of our greatest authors, such as Shakespeare and George Orwell.  We’re sure you knew, but give thanks for Big Brother, Room 101, Thought Police, newspeak, proles, wild goose chase, seen better days and green-eyed monster.

On The Way Out in the World of Marketing

And, finally, words and phrases that were popular but perhaps are now falling out of favour: Next Generation, flexible, robust, easy to use, cutting edge, best of breed and mission critical.

 

But it’s only our list. We are sure you have some of your own. If you want to talk words with us, contact Caroline Mitchell on 07850 557071 now or visit our website https://sgmarketing.co.uk/work/public-relations-social-media