When we met Caroline, she reviewed our full marketing and social media output. We really believed we were all making it happen on LinkedIn. She suggested that we undertook some training to understand how LinkedIn works and align our marketing messages to our business ambitions. So we did, but I have to admit we were a bit sceptical. It was clear though that we were more travelling in hope than in skill. Now I know how the backend of LinkedIn operates and how I can get my marketing messaging to reach my audience. She helped us enormously.