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LinkedIn for Direct Marketing What part does direct marketing have to play in LinkedIn when building our brand.  On LinkedIn generating quality B2B leads for our businesses is the master plan. Well direct marketing is an absolute killer action to master.  Zoning in on our personal profile to portray our most important business skills and...

Customer Insights for LinkedIn Customer Insights is a strong sticky data trail that we all provide companies with as we manoeuvre through LinkedIn.  What we like, engage with and share has a direct link to marketing undertaken taken within the app by any business. Research into what works, what doesn’t, the timing of posts, the...

How to Win at Social Media Marketing How to win at social media marketing is a serious aspect to your overall marketing strategy.  Social media marketing is a complex beast.  But understanding what social media marketing does for your business and lead generation into the company will give you a winning edge. Brand awareness to...