Month: February 2020

Who can resist the freebie?  No, me neither.  I’m a sucker.  But why does it work. The corporate gift and why it works Through the years I have collected freebies: notebooks, sweets, t-shirts, jute bags, booze, mugs, umbrellas and pens.  It’s an endless list. Some of better quality than others. Rather than automatically snuffling the...

Communicate with your audience and why it matters Effective communication with your audience matters.  Of course we can all communicate.  That’s taken as read.  But can you really talk to people so they listen and hear the key messages you want them to get?  In other words, are you effectively communicating with your audience? As...