Month: February 2020

Who can resist the Freebie?

Who can resist the freebie?  No, me neither.  I’m a sucker.  But why does it work. The corporate gift and why it works Through the years I have collected freebies: notebooks, sweets, t-shirts, jute bags, booze, mugs, umbrellas and pens.  It’s an endless list. Some of better quality than others. Rather than automatically snuffling the...

Effective communication with your audience

Communicate with your audience and why it matters Effective communication with your audience matters.  Of course we can all communicate.  That’s taken as read.  But can you really talk to people so they listen and hear the key messages you want them to get?  In other words, are you effectively communicating with your audience? As...

Transitioning to the next level

Transitioning to the next level   What the hell has transitioning got to do with marketing I hear you cry?  Well don’t disappear just yet, let me explain.  Marketing isnt the only marker that will move you to the next level.  Sure, there are other aspects of business life that will provide answers and action...

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