Who can resist the freebie? No, me neither. I’m a sucker. But why does it work.
The corporate gift and why it works
Through the years I have collected freebies: notebooks, sweets, t-shirts, jute bags, booze, mugs, umbrellas and pens. It’s an endless list. Some of better quality than others.
Rather than automatically snuffling the lot these days, I have become more discerning about what I pick up as the freebie, thinking green. Will I just bag it because it’s free or do I really need it in my life?
Fess up, how many of you just grab because they are given, rather than giving the whole process a good second thought. Do I really need another notebook, with a company logo splashed all over it?
I am however a complete sucker for a free pen. I have this little game with myself. A pen must be a freebie, but more than that, it has to be a pen given to me by a client. I therefore can heartily confirm that I haven’t bought a pen in years.
It’s not a prerequisite to working with SG Marketing, it’s just my weak spot in the corporate freebie world we live in. They work, the pens, umbrellas and all other freebies. I end up thinking about the clients I act for on a daily, almost hourly basis and off the clock too.
So, why do they work? It’s a pen! Even though it’s a digital world we live in, we still use a pen. And I’m a sucker for a good quality freebie pen.
It’s a reminder of you! Bit like the screen shot you have on your phone. Yup, a constant reminder of the new bike you want, your best friend, your dog or your family. Who can resist the freebie? What better way of getting under the skin of your clients and would be clients.
Over time, we have advised a lot of clients on using promotional products as marketing tools. What do you find works?
If you want help, and this has piqued your interest, then get in touch with Caroline Mitchell