Positives from all the negativity Working From Home – don’t make this time a worthless period thinking that it’s fallow or valueless. We may feel that the world is broken and our work has stopped. But we can all remain productive and there are still opportunities for business development. Here are some ideas to push...
Communication and marketing in an uncertain world is a skill. And that has to be learned and deployed. The start of this week looks entirely different to last and I am sure that things will look different again at the beginning of tomorrow. Business must continue despite these new challenges. So, what do we do...
Marketing: You don’t have a choice. There, we’ve said it. It’s just a question of how well you do it.You have a lot to think about. There are many tools in the marketing munitions store right now and more in development that we don’t even know about. For now though, you don’t need to embrace...
Make your marketing speak to me. When people hear what I do, on occasion they reply that they are already marketing or “don’t try and tell me how to do it, I already know”. A clear rebuttal to anything I might have to say. To which I reply: I agree, you may be marketing but...
Who can resist the freebie? No, me neither. I’m a sucker. But why does it work. The corporate gift and why it works Through the years I have collected freebies: notebooks, sweets, t-shirts, jute bags, booze, mugs, umbrellas and pens. It’s an endless list. Some of better quality than others. Rather than automatically snuffling the...
Communicate with your audience and why it matters Effective communication with your audience matters. Of course we can all communicate. That’s taken as read. But can you really talk to people so they listen and hear the key messages you want them to get? In other words, are you effectively communicating with your audience? As...
Transitioning to the next level What the hell has transitioning got to do with marketing I hear you cry? Well don’t disappear just yet, let me explain. Marketing isnt the only marker that will move you to the next level. Sure, there are other aspects of business life that will provide answers and action...
Walking non stop for charity SG Marketing’s MD Caroline Mitchell talks us through the challenges. As part of a team Saturday and Sunday, the 7th and 8th December 2019, I was a participant in a team of 3 attempting 50 miles for charity on the Tour De Trigs https://www.tourdetrigs.org.uk. A non stop attempt to walk...
Walking 50 miles non for charity – can it be done? When? On the 7th December, in a team of 3, I embark on a 50 mile non-stop hike yomp through muddy, dark fields in the Oxfordshire countryside. My team is taking part in the Tour De Trigs How? The Tour de Trigs is a...
Tips that Property Marketing can learn from FMCG FMCG stands for fast-moving consumer goods, which are basically goods that we buy a lot off with a fast turnover. Property Marketing tends to move at a slower pace than FMCG Marketing but are there tips that property marketing can learn from marketing FMCG and if so,...
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