Marketing: You don’t have a choice. There, we’ve said it. It’s just a question of how well you do it.
You have a lot to think about. There are many tools in the marketing munitions store right now and more in development that we don’t even know about. For now though, you don’t need to embrace them all. Focus, you just need to choose the right weapons and blast your message to your target audience.
Choose Your Weapon Carefully
You know the traditional marketing options. The narrow choices on offer and yes, they are a safe choice. Tried and tested, they work. You place an ad and they will come. You network face2face. Over time, this works too. Referrals. Yes, what can we say. An optimum style of marketing.
But with social media, however, embracing the world as a target can become overwhelming. The sheer size of the market combined with the variety of social media options, the transient audience and information overload create confusion and uncertainty.
Social media has delivered and continues to provide a fundamental shift in how we communicate. But don’t forget, social media is after all a tool for promotion and just part of your marketing weaponry. To know which social media firearm is right for you to connect with your target audience is merely the first consideration.
Different audiences for different messages
To obtain success and enquiries over social media, it is important to remember different platforms attract different audiences.
Social media platforms have demographics. These identifiers directly indicate which networks your brand should focus on and what types of content to present. These are some of the key considerations to consider for your social media marketing strategy in the 2020s.
Here is our quick run down of the main platforms and consider these as you create your social media campaign strategy. Obviously, picking the wrong platform will spell a flat to zero outcome. It matters.
- Facebook and YouTube are of more interest to the B2C market. Both prime places for advertisements as their users are high value.
- Around 60-70% of Facebook users engage in social media marketing and similarly 60-70% of Facebook marketers utilise the platform.
- YouTube has similar engagement with 50% of Facebook users interacting with YouTube marketing and 35% of marketers get involved with YouTube adverts.
- Millennials and Gen Z age groups main social networks are Instagram and YouTube. They are looking for bold and exciting content.
- Women make up more than 60% of Pinterest’s followers.
- If you are looking for a well educated user then LinkedIn is the platform it is a hub for in-depth, industry-specific content. That might be more more specific than users on Facebook or Twitter.
- Consumers in the US spend the most time on TikTok and about 75% of those followers feel a deep interaction which seems to be specific to connection with the brands they use. This seems to be specific to TikTok as opposed to other platforms.
The various types of marketing styles you can deploy, when combined, create a unique opportunity for you on social media. But to get the best results narrow your efforts. Keep this point in mind as you may be shouting for no one to hear or engage with your story. Where do you get the best marketing results?
If you don’t want to leave it to luck, haven’t the time, need some training on social media or are just interested in seeing what could be done differently, contact Caroline Mitchell now for an initial chat.
Remember, marketing: You don’t have a choice.