Make your marketing speak to me. When people hear what I do, on occasion they reply that they are already marketing or “don’t try and tell me how to do it, I already know”. A clear rebuttal to anything I might have to say. To which I reply: I agree, you may be marketing but...
Who can resist the freebie? No, me neither. I’m a sucker. But why does it work. The corporate gift and why it works Through the years I have collected freebies: notebooks, sweets, t-shirts, jute bags, booze, mugs, umbrellas and pens. It’s an endless list. Some of better quality than others. Rather than automatically snuffling the...
Communicate with your audience and why it matters Effective communication with your audience matters. Of course we can all communicate. That’s taken as read. But can you really talk to people so they listen and hear the key messages you want them to get? In other words, are you effectively communicating with your audience? As...
Transitioning to the next level What the hell has transitioning got to do with marketing I hear you cry? Well don’t disappear just yet, let me explain. Marketing isnt the only marker that will move you to the next level. Sure, there are other aspects of business life that will provide answers and action...
Walking non stop for charity SG Marketing’s MD Caroline Mitchell talks us through the challenges. As part of a team Saturday and Sunday, the 7th and 8th December 2019, I was a participant in a team of 3 attempting 50 miles for charity on the Tour De Trigs https://www.tourdetrigs.org.uk. A non stop attempt to walk...
Walking 50 miles non for charity – can it be done? When? On the 7th December, in a team of 3, I embark on a 50 mile non-stop hike yomp through muddy, dark fields in the Oxfordshire countryside. My team is taking part in the Tour De Trigs How? The Tour de Trigs is a...
Tips that Property Marketing can learn from FMCG FMCG stands for fast-moving consumer goods, which are basically goods that we buy a lot off with a fast turnover. Property Marketing tends to move at a slower pace than FMCG Marketing but are there tips that property marketing can learn from marketing FMCG and if so,...
Visual Content Marketing. 3 Hacks. 2 Whys and Several How Tos. Our world is visual. Images are everywhere in our lives and are an unbelievably increasing part of our marketing world too. Clearly, they can lead a target audience to see luxury, value, experience and depth of knowledge amongst many other beliefs. The image matters...
Make Property Marketing Memorable, Not Boring. In any service industry you need customers to see your offer. But if your marketing is overstuffed with what you want your target to see rather than what your market needs, then you’re not going to achieve the level of success you crave. SG Marketing helps teams to better...
How can you monetise social media and stop making white noise? Content Marketing has evolved and is key to business and an integral part of marketing today. Having a worth of a whopping $44 billion and growing. Content is widely viewed as a top priority by at least 39% of client-side marketers. So, clearly Content...
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Copyright by BoldThemes. All rights reserved.
