When do you need a Content and Social Media Manager?

February 8, 2023by SG Marketing


You know you need a content marketing and social media manager when….  Well from the start the creation of a monthly plan to deliver content in your social media delivery will win.  Both sticky content that your audience want to see and content that also works on your website.

Firstly, SG Marketing provide an initial audit.  This will assess what platforms will be the most powerful for your business to invest in to achieve growth for your business, such as Facebook, Instagram, LinkedIn and YouTube.

We will also review your current content output and the style and variety.

This will then allow us to structure a monthly plan and create varied content that your audience will want to see.

We will align your content and social media to your business ambitions.  Review the content with you for your approval and upload to the platforms.

And then comes LinkedIn training* as to how you can increase the reach, the engagement rate and the amplification rate.  You will also learn how to engage with your target market.

We will include:

  • How to identify your target audience(s)
  • Understand the creation of brand content
  • Learn how to to deliver content that your target market understand
  • The difference between hashtags and tags
  • Advice on the type and variety of content your brand needs to shine
  • Learn what tags and hashtags do

By creating a strong market presence in the social media arena with regular “on message” content, your audience will receive what they need and want.  Your target market will learn, develop an understanding and in time grow as well.  Never forget that social media apps are not just a way of communicating but do result in leads and sales.

From SEO to online content, we deliver evidence based marketing giving ROI fully targeted to convert your key clients.

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