The Art of SEO Content Optimisation
It seems completely contradictory doesn’t it. But a piece of writing that would get critical literary acclaim will not do the job of informing Google of its intended purpose on a digital platform. And it won’t make sense to a human either.
To understand this we need to understand that Google does it searches by looking for patterns of repeated words. It is from that repetition and the subject of those words that Google works out what the website subject is all about. Furthermore, how important the focus of the topic is by doing a simple count of those repeated words.
Keywords are important
Logically then one might think that repeating this words, also called keywords to excess might enhance the chances of being ranked highly. Google has however, learned to seek out those trying to cheat the system. So correctly optimised content will have enough keyword density to trigger the search engines interest but not too many to incur a Google penalty.
When this is achieved then the SEO content optimisation is complete. Hooray, I hear you shout. But it’s a rare skill that the writer possesses when they can meet both aims in the same piece of writing. For a bit of fun try and identify the keywords that this article is optimised for.